There is a saying that picture say a thousand words.
Some research says that 93% communication is nonverbal. Consider this, how many body language that we perceive despite the lack of verbal dialogue?
What we see will affect what we feel and ultimately affect what we do. This is because we are a visual being.
The same concept can be applied in professional life. In marketing for example , visual content is more successful that other form of communication. Visual content can relay faster message, add impact, and drive engagement to your customer. It is also one of the core asset on how brand communicate.
So how do we choose the right image?
Right now, there are millions of images out there. These images can range in type from photography, illustration, or sometimes a mix. This broad range of visual resource can help you deliver your message to the world.
Choose an image which will fit into your brand or create one yourself, just remember that an unique image will outshine the most.
When you are ready to begin adding visual content to your campaign, remember to be unique and innovative.
Have a great day everyone!